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Marketing [clear filter]
Wednesday, September 27
 

10:30am

Why AI - Why Now?
Join Brendan's talk all around AI and marketing, which will cover points such as:

- The 5 Tribes of AI
- Why and What about AI and Marketing?
- Synthesising 5 highly-valuable AI/Marketing website resources you can use to ...
- Build an AI/Marketing Business

Speakers
avatar for Brendan Harkin

Brendan Harkin

Director, X Media Lab
Looking to create original online video content around Innovation, Creativity, and Entrepreneurship for international audiences. | | I'm Hacking Hollywood and Silicon Valley! | | Join Me :-)


Wednesday September 27, 2017 10:30am - 11:30am
Fuse Coworking Fifth Floor, 151 N 8th St, Lincoln, NE 68508

1:30pm

The Rise of Influencer Marketing
Key Learnings from Starting a MarTech Business
Social media influencer marketing is taking off: rapid growth, fast adoption, hundreds of millions invested, new influencers and brands jumping into the market, new channels emerging, and dedicated agencies and influencer marketing platforms are springing up. Yet, this market is still lacking scale and transparency. Learn how Lincoln based Fourstarzz Media helps structure the digital marketing world and hear about the challenges they faced on their way.

Speakers
avatar for Dennis Doerfl

Dennis Doerfl

Co-Founder & CEO, Fourstarzz Media


Wednesday September 27, 2017 1:30pm - 2:30pm
Fuse Coworking Fifth Floor, 151 N 8th St, Lincoln, NE 68508

2:45pm

From data-backed decisions to insights-driven business decisions
From data-backed decisions to insight-driven business decisions.

Customers have more power than ever and are shaping companies strategies. They demand immediate value and if not received will go elsewhere.Regardless of your industry, customers expectations for digital and in-person experiences are merging fast with every new innovation at the horizon they expect the change across the board immediately and don’t care how. Company-generated and online-found Big Data can be an extraordinary tool to collect new information about how we behave and preferences but it cannot explain why we do what we do.

In this presentation, we will go over Thick Data case studies to go from data-backed decisions to insight-driven business decisions to create the best customer experience that can positively impact your company’s bottom line.

Speakers
avatar for Carlos Estrada

Carlos Estrada

Co-Founder & Customer Experience Researcher, Unicornable
Carlos is the co-founder of Unicornable. A business design agency that offers actionable business strategy through Customer/User Research & Insight, using ethnographic methods from Anthropology while integrating DesignThinking and Lean Startup business modeling methodologies... Read More →


Wednesday September 27, 2017 2:45pm - 3:45pm
Fuse Coworking Fifth Floor, 151 N 8th St, Lincoln, NE 68508

5:00pm

Startup LNK Happy Hour Powered by Windstream
Enjoy a social + networking happy hour during Startup Week hosted at FUSE Coworking.

Speakers

Wednesday September 27, 2017 5:00pm - 6:30pm
Fuse Coworking Fifth Floor, 151 N 8th St, Lincoln, NE 68508
 
Saturday, September 30
 

10:00am

Leveraging Your Community

In this session with Kelly Krause, Conference Programming Manager at SXSW, you will learn how year-round engagement leads to unlocking new ideas, staying on top of trends, reaching and acquiring new talent, and extending your brand to new markets. 


Speakers
avatar for Kelly Krause

Kelly Krause

Conference Programming Manager, SXSW
Kelly Krause is the SXSW Conference Programming Manager, cyclist, and writer living in Austin, TX. In addition to managing programming, she curates Keynotes and Featured Speakers programs all content for SXSW Style. In 2014 she made Marie Claire's Most Connected Women in America "New Guard" list and was honored as a Person of the Year in Tribeza Magazine. She's appeared in several publication including Fast Company, Marie Claire, Fuse TV, Austin Way and Austin Monthly, and has given several talks on the power of cultivating community and staying connected. She writes a monthly column for Camille Styles called Living Kindly and she's penned pieces for Time Magazine, Headspace, Tory Burch, and more. In her spare time she's a Rapha cycling Ambassador and enjoys bike rides with friends, followed by... Read More →


Saturday September 30, 2017 10:00am - 11:00am
The Bay 2005 Y St, Lincoln, NE 68503