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Wednesday, September 27 • 2:45pm - 3:45pm
From data-backed decisions to insights-driven business decisions

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From data-backed decisions to insight-driven business decisions.

Customers have more power than ever and are shaping companies strategies. They demand immediate value and if not received will go elsewhere.Regardless of your industry, customers expectations for digital and in-person experiences are merging fast with every new innovation at the horizon they expect the change across the board immediately and don’t care how. Company-generated and online-found Big Data can be an extraordinary tool to collect new information about how we behave and preferences but it cannot explain why we do what we do.

In this presentation, we will go over Thick Data case studies to go from data-backed decisions to insight-driven business decisions to create the best customer experience that can positively impact your company’s bottom line.
Speakers
avatar for Carlos Estrada

Carlos Estrada

Co-Founder & Customer Experience Researcher, Unicornable
Carlos is the co-founder of Unicornable. A business design agency that offers actionable business strategy through Customer/User Research & Insight, using ethnographic methods from Anthropology while integrating DesignThinking and Lean Startup business modeling methodologies. The... Read More →
SK

Wednesday September 27, 2017 2:45pm - 3:45pm PDT
Fuse Coworking Fifth Floor, 151 N 8th St, Lincoln, NE 68508
  Marketing

Attendees (18)